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Digital Gateway to Unmatched Hospitality Experiences
Project Name
Tui Blue
Industries
Travel
Timeline
2023
Live view
Deliverables
Website Design
The client
Tui Blue is a premium hospitality chain offering personalized holiday experiences in prime locations worldwide. Their modern hotels and resorts are designed to provide exceptional amenities, best-in-class service, irresistible cuisine, and thrilling activities. Tui Blue aims to create unforgettable memories for every guest, catering to those seeking both exploration and relaxation in beautiful destinations.
Challenges
We faced the complex task of presenting detailed information about amenities, locations, and unique features of their long list of properties in a user-friendly interface. Balancing rich visuals with smooth navigation and ensuring fast load times added another layer of complexity. Effectively communicating the TUI BLUE concept through the UI while facilitating easy browsing for a global audience was paramount.
How we made it happen
We crafted a modular, responsive design system that elegantly showcased TUI BLUE's diverse properties while maintaining brand consistency. The result was a visually stunning, user-friendly website that effectively communicated TUI BLUE's unique concept and streamlined the booking process for their global audience.
45%
increase in
online bookings
30%
reduction in
customer support inquiries
92%
user satisfaction rate
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