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Real-time brand Intelligence Solution Platform
Project Name
Mindspeller
Industries
Technology
Timeline
2022
Live view
Deliverables
Consulting, Design, Development
The client
Mindspeller, a leading-edge company, has pioneered a human-centric AI platform focused on empowering users to construct impactful and captivating brand strategies. Through their innovative platform, businesses can harness the power of AI to create compelling and effective brand identities that resonate with their target audience, ultimately driving success and growth. Mindspeller predicts the impact of users’ campaigns on brand equity. This would be possible only through comparisons and evaluations.
Challenges
WTA was challenged in effectively presenting complex data and insights in a visually understandable and engaging manner.
How we made it happen
WTA designed and developed an extensive brand association database, presenting it in a clear and visually appealing manner.
40%
increase in
brand strategy effectiveness
30%
reduction in
market research time
25%
improvement in
campaign ROI.
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