Web

Real-time Brand Intelligence Solution Platform

About Project

Mindspeller, a leading-edge company, has pioneered a human-centric AI platform focused on empowering users to construct impactful and captivating brand strategies. Through their innovative platform, businesses can harness the power of AI to create compelling and effective brand identities that resonate with their target audience, ultimately driving success and growth. Mindspeller predicts the impact of users’ campaigns on brand equity. This would be possible only through comparisons and evaluations.

Deliverables

Type

Client Name

Mindspeller

Year

2022

Our Challenge

WTA was challenged in effectively presenting complex data and insights in a visually understandable and engaging manner. WTA had to find the right balance between providing necessary information and maintaining a user-friendly interface. WTA was also tasked at accurately representing the predicted impact of users' campaigns on brand equity through comparisons and evaluations. To achieve this, WTA had to design and give a visually appealing interface.

How we made it happen

By conducting thorough user research and understanding user needs WTA presented information in a clear and visually appealing way.

WTA employed data visualization techniques such as charts, graphs, and interactive visuals that allowed users to interpret and analyze the predicted impact of their campaigns on brand equity with ease.

We also provided intuitive navigation, clear labeling, and contextual help features to guide users through the platform’s features and functionalities.