WTA was challenged in effectively presenting complex data and insights in a visually understandable and engaging manner. WTA had to find the right balance between providing necessary information and maintaining a user-friendly interface. WTA was also tasked at accurately representing the predicted impact of users' campaigns on brand equity through comparisons and evaluations. To achieve this, WTA had to design and give a visually appealing interface.
How we made it happen
By conducting thorough user research and understanding user needs WTA presented information in a clear and visually appealing way.